About us
A group of strategists with over 40 combined years of experience
Founded in 2024, NS Business Strategy is a group of specialized consultants and strategists whose founding partners together bring more than 40 years of experience in business transformation and strategy in Mexico and Latin America. Our partners have been part of the leading global consulting firms, in business and executive roles, transferring technical knowledge and best practices to the most relevant players in healthcare, consumer and retail across the region.
mandates executed
countries across the Americas
average ROI captured per project
years of track record
Our value proposition
We help our clients enable transformation capabilities in an agile way, leveraged on value capture: we identify business opportunities with real profitability and viability, and develop the capabilities needed to capture the committed benefits.
We have proven experience and execution capability in corporate strategy, business transformation, commercial strategy, and digital and operating model transformation. We adapt the methodology to each client's needs, not the other way around.
Co-creation (Design Thinking)
We define solutions together with the client's teams, not in a room apart. What is designed together gets executed.
Value Management Office
We manage transformation with value capture and result prioritization, with financial tracking by initiative.
Next Best Action and Behavioral Economics
We improve client relationship, management and service with schemes centered on experience and how people actually decide.
Purpose-Led Transformation
We translate the leadership team's purpose and strategic vision into where-to-play and how-to-win decisions.
Founding partners
Our credentials
Mandates executed with leading players in healthcare, consumer, retail, financial services and industry across the region. Results anonymized by sector and geography.
price with no loss of share
National micromarket pricing model with cross-elasticities for self-construction products, delivered to the Analytics Department.
Multinational cement company · Mexico
portfolio churn
Predictive churn model based on behavioral economics, implemented with the Customer Service Department.
Leading insurer · Peru
manual errors and reconciliations
Redesign of Record to Report, Order to Cash and Procure to Pay, optimizing the accounting close to four days.
Catalog-sales retailer · Mexico
profitability
Redesign of the local dynamic pricing model for precast cement commercialization.
Regional cement company · Peru
average ticket
Pricing strategy for in-restaurant operations and digital delivery platforms.
Restaurant chain · Mexico
annual costs
Production cost optimization through S&OP process redesign, delivered to the Finance Department.
Hygiene products company · Peru
Cross-cutting capabilities
Change Management
Transformation leadership with adoption sustained by executive and operational teams.
Methodology Change Traction (CT·NS) · Impact map → Coalition and narrative → Enablement → Traction
Corporate Governance and Risk
Mitigation plans for operational, regulatory and cross-border compliance risks.
Methodology Risk-to-Decision (R2D·NS) · Taxonomy and appetite → Quantification → Controls and owners → Living governance
Digital Transformation
Redesign of technology architectures and platform selection to eliminate legacy-system dependency.
Methodology Digital Value Path (DVP·NS) · Capability diagnostic → Value case → Target architecture → Delivery in waves
Board and C-Suite Advisory
Direct engagement with senior leadership, shareholders and boards of directors.
Methodology Board Clarity (BC·NS) · Strategic agenda → Minimum sufficient evidence → Options and trade-offs → Decision follow-up
Mandates executed in Mexico, the United States, Peru, Chile, Argentina, Jamaica and the Caribbean. Native Spanish, advanced English.
Two partners, one mandate
Growth is designed on the P&L and delivered through people
NS runs on two complementary hemispheres. No project stalls between the economic decision and the organization's real ability to execute it: both partners are on the engagement, with no intermediate layers.
José Manuel Noriega
Business economics
- Pricing and margin realization
- Growth and portfolio strategy
- M&A, valuation and capital
- Competitive intelligence and behavioral economics
Santiago Noriega
Organizational capability
- Organization design and workforce sizing
- Talent management and people analytics
- Rewards, performance and productivity
- Culture, adoption and change management
Where they meet
Operating model, digital transformation and change management are co-led: we redesign processes and, in the same mandate, the roles, headcount, incentives and adoption that sustain them.
Meet the partnersWe use artificial intelligence as an accelerator, never as a replacement for judgment
AI lets us analyze more data, faster and deeper. The decision, the business judgment and the accountability for results remain human.
Diagnostics in weeks, not months
AI-assisted processing of transactions, contracts, tickets and operational data to reach validated hypotheses in week one.
Advanced analytics and predictive models
Elasticities, churn propensity, workforce attrition and P&L scenarios modeled with machine learning and actionable simulators.
Continuous competitive intelligence
Automated monitoring of pricing, competitors, regulation and market signals, synthesized into executive alerts.
Adoption with AI in the workflow
Copilots, assistants and automations installed inside the client so value does not depend on the consultants.
We work with data governance, confidentiality controls and human validation on every deliverable: AI accelerates the analysis, it never replaces the decision.
Let's work together
An initial conversation is enough to know if we can add value to your business.